As a rental property owner in Moorhead, you know marketing is critical to finding the right tenants. If you’re not offering virtual tours yet, you’re missing out! Offering virtual tours to potential tenants is a great way to show them your rental properties before they visit in person.
We’ll talk about the benefits of virtual tours for rental property marketing and explain why all rental property owners should adopt them.
Virtual Tour Basics
A virtual tour is a digital walk-through of a rental property. While photos capture the property from the photographer’s viewpoint, virtual tours offer a comprehensive view of each room.
Research has shown that renters are seeking virtual tours of rental properties. According to Zumper’s data, over 70% of renters would be content to rent an apartment without seeing it in person if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours provide a fully immersive experience for potential tenants to view your rental properties. They help potential renters assess the space and see if it meets their needs without a physical visit.
Three main types of virtual tours exist: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is formed by stitching numerous photographs into a single panoramic image. These tours let potential tenants view an entire room in one image and click and drag to explore. 360 virtual tours are easy and affordable to create, making them an excellent option for property managers starting with virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They enable potential tenants to walk through the property as if they were physically present. These tours are produced by taking numerous photos of a rental property and stitching them together using specialized software. Though it sounds complicated, numerous user-friendly tools and services can guide you through the process. Due to the time and effort involved in creating them, high-end rental properties typically use only three-dimensional virtual tours.
- Virtual Reality Tour. The latest and most immersive virtual tour type is the virtual reality (VR) tour. These tours allow potential tenants to don a VR headset and explore the property as if they were walking through it. While VR tours are still uncommon, they are gaining popularity as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours provide significant relief from the usual hassle of property tours. Potential tenants can view your rental properties comfortably from their homes or during work hours. This is especially beneficial for out-of-state or international renters who find it challenging to schedule physical tours.
- 24/Hour Availability. Virtual tours are available to potential tenants around the clock, seven days a week. This allows them to explore your rental properties at their convenience, without needing to consider your availability. It’s a robust tool that empowers them with flexible viewing options.
- Increased Engagement. Virtual tours are shown to increase engagement significantly. Potential residents stay longer on websites that feature virtual tours than on those that do not.
- Improved SEO. Along with increasing engagement, virtual tours can improve your rental property’s SEO. Google values fresh content, and adding a virtual tour to your property listing is an excellent way to update content and improve search rankings.
How to Optimize Your Virtual Tours.
- Quality Matters. Use clear, high-quality images and videos, and avoid using low-resolution or blurry photos. Ensure potential tenants get a good understanding of your rental properties by using high-quality virtual tour content.
- Include a Call to Action. Insert a call to action (CTA) at the end of your virtual tour. A CTA is a statement or button prompting potential tenants to take the next step, such as arranging a showing or contacting you for details. A CTA makes potential tenants more likely to rent from you.
Virtual tours help potential tenants get a feel for your rental properties without a physical visit. Real Property Management Ambassadors can support you in advertising your Moorhead properties and enhancing your chances of finding great tenants. Contact us online or call 701-970-2600 today!
We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. See Equal Housing Opportunity Statement for more information.
